Dutch Bavaria Beer 1 - FIFA 0

Give it up to the Dutch Bavarian Beer firm who dressed up 36 blonde and curvy Dutch women in short orange mini dresses and sent them to the Holland vs. Denmark World Cup match for their excellent marketing savvy... even though they say they had nothing to do with it.

http://www.dailymail.co.uk/news/article-1287025/World-Cup-2010-ITV-axes-Robbie-Earle-2-orange-mini-dress-women-arrested.html

FIFA didn't appreciate it to much and consequently arrested the masterminds behind the ploy, Mirte Nieuwpoort and Barbara Castelein, who appeared in court this week for what is basically "unlawful" marketing. The two were released on bail ($1300 each) and are apparently now staying at fancy accommodations provided by the, previously mentioned yet still not involved, Dutch Bavaria Beer firm.

How the tickets were actually acquired will more than likely be focal point of FIFA's investigation and not the two Dutch beauties that dressed up their friends and were simply rooting on their team while jumping around in skin tight mini dresses (hummmmm).

Think about it... Budweiser paid millions and millions of dollars to be the official beer of the 2010 World Cup games. The Dutch paid about $150 a ticket, plus $2600 bail, unknown court cost, the cost of 36 mini dresses (which was probably $40 each), airline tickets, hotel... so about $100,000 total so far and have gotten more advertising and more out of it then Budweiser could have ever dreamed of. I don't think you can mention the 2010 world cup without mention of 36 orange wrapped women bouncing up and down at the Holland match.

If FIFA were smart they would have never even mentioned it, never addressed it and just let it go and no one would be craving a Dutch beer or more blondes girating to the sounds of thousands of annoying vuvuzelas in orange mini dresses right now. But, as it stands I wouldn't mind trying one of their tall, succulent, bountiful concoctions or one of their beers right now... and I don't even drink beer (I'm a whiskey guy). The best thing that happened to these Dutch Bavarian beer pushers was having their bevy of beauties tossed after the end of the first half by the FIFA. Only thing better... having the orange clad army of Dutch Bavarian hotties toss me (a-rum-pum-pum). They're world famous now.

So, bravo to those savvy Dutch beer makers. I think it's safe to say that they will come out of this none the worse for wear and those orange mini dressed ladies will more than likely show up in other advertising soon. I can't wait to buy a poster. God bless the Dutch.